By now your business should have a website.
Otherwise you give away a serious advantage to your competitors that do. Every single search for relevant keywords in your industry is a potential lost customer. Creating a site may seem rather intimidating, especially if you have zero technical experience. But with WordPress you can have a fully built site in a relatively short period of time.
WordPress is a powerful content management system (CMS) that lets you easily post and edit new content. While WordPress is primarily a blogging platform, more businesses are now starting to use this CMS to manage their online presence.
Here we look at the absolute basics so you can get started with your very own site. This guide assumes that you already have your own domain name.
- Install WordPress
The first step is to install WordPress. Hosting companies including HostGator and BlueHost provide one step installations through their control panel. Following these steps to get started:
- Login to your cPanel with the details sent to you when you first signed up for hosting.
- Click the Site Software icon and click WordPress
- You will need to enter an admin username and password for the installation
- Click Install once you fill out all the details
Installing WordPress should only take a few minutes. But if you have any trouble, be sure to contact your hosting provider for help.
- Install a Theme
Assuming you did everything correctly in the first step, you should now have a new WordPress site ready to be populated with your content.
What makes WordPress stand out from other content management systems is its ease of use and flexibility. There are hundreds of themes and plugins you can install to extend the functionality of your site. So you can change it to exactly how you want it.
Under Appearance, simply click on Themes and Add New. From there you can browse the free marketplace. Choose one you like and click Install. This is by no means permanent as you can always change the theme later. Plugins are particularly useful but you will likely want to ignore these for now as WordPress already works well out of the box.
- Publish Your First Post
It’s easy to get trapped trying to find the perfect theme or plugins to install.
But what makes WordPress appealing as a CMS is that it is already ready to go out of the box. So you can publish your first post and have it live for the whole world to see. You will undoubtedly make more changes to the site as you become more familiar with the interface.
There are two ways to publish content your site: Posts and pages.
Posts are pieces of content that show up in your blog in reverse chronological order so that the newest posts are at the top. Meanwhile pages are static pieces of content that are more common such as About and Contact pages.
To write your first post for your blog, click Add New under Posts. Here you will see an editor where you can start working on your content but be sure to add a title. Once you are finished with your post, simply click Publish for it to go live.
You can always go back to make changes as needed.
WordPress is a powerful and easy to use CMS that you can create in minutes.
By now you should have a basic WordPress site with at least one blog post and a few pages. What should you focus on next? Continuing experimenting with the many items in the menus so you become more familiar with the interface. Install some new plugins, add a widget, or publish new content.